Kurved translates Korea’s wisdom of slow rituals and nourishment into
biotech peptides - the modern language of skin longevity.
In Korea, Yangsaeng (養生) has long embodied the art of
longevity and resilience — a philosophy centered on foresight
over repair, cultivating strength in body and mind before the
earliest signs of aging or declining vitality appear. Rather than
chasing quick results, Yangsaeng teaches that enduring health
and energy come from mindful, sustained rituals that support
overall well-being over time.
Today, we carry this philosophy forward with biotechnology. Our NMN and hybrid peptides are precise, bioactive signals that speak the skin’s own language of renewal. Just as fermentation once unlocked hidden potency from grains and ginseng, biotechnology now unlocks the body’s innate wisdom — transforming it into pure molecular codes for longevity.
Founded in Seoul by former journalist and
broadcaster
So-Young Kim
Kurved was born from her personal journey through the first inflection pointof skin aging. After years in the spotlight as a national news anchor, So-Young knew the pressure of keeping her skin flawless under constant scrutiny. Later, as a mother and entrepreneur balancing career and family, she began noticing changes in her skin’s elasticity, dryness, and tone- realizing that routines once effective in her 20sno longer delivered the same results. This shift aligned with the scientific concept of the “Skin Aging Curve,” which identifies age 34 as the first critical turning point of accelerated aging.
Not anti-aging, but slow aging
— a philosophy of honoring your skin’s rhythm and embracing longevity as a living practice
The term anti-aging suggests resisting time itself — an impossible promise that denies the natural process of growing older. Slow aging, by contrast, is honest and intentional. It acknowledges that while we cannot turn back time, we can influence how gracefullywe move through it. Our approach to beauty is rooted in patience: small, effective,and consistent rituals that strengthen the skin’s foundation and build resilience over time.